Online Marketing Courses
We have full courses to teach you how to create, manage and refine your campaign like the pros - the Essentials Course and the Advanced Course. Let us come to you and deliver a workshop format course to address your specific needs.
We also offer both quickCourses and quickFix programs if you have specific identifiable goals in mind and need a quick fix.
Finally, if you are a Web design company or an Advertising agency and need to train in-house personnel to manage your client's online marketing initiatives we offer specific programs just for you.
Essentials Course: PPC Campaign development and management
The Essentials Course is for advertising campaign managers who want a broad understanding of the most important topics in campaign management. This course teaches you to understand the essential criteria of any click-based online advertising campaign and to conceive, develop and manage a profitable campaign.
- Assessing the goals and political landscape of your campaign
- Prerequisites to initiating a campaign
- Setting up your campaign
- Keyword selection
- Establishing profitable bid prices
- Developing compelling ads that produce results
- Ad testing
- Landing pages
- Tracking your results
- Reports that help you improve your campaign
- Methodology for monthly campaign review and improvement
- The 15-minute campaign review
- Campaign troubleshooting guide
- External resources for information
- The ClickResults Master Punchlist
Two Day Essentials Course: $295 per attendee, minimum 4 attendees - contact us to make sure this is right for you or to schedule
Advanced Course: PPC Campaign development and management
The Advanced Course is for advertising campaign managers who want to understand the fine points of consumer behavior online and how to leverage that information to create even more effective campaigns. This course teaches you to understand how online searchers think about their queries and how they formulate and execute searches. The information in the Advanced Course gives you the power to squeeze all the value out of your campaign. We also cover advanced results measurement techniques and how to apply the results to create a feedback loop in your campaign that improves results month after month.
- The psychology of bid pricing
- Using common media to write the best ads on the Web
- Special campaign management issues
- Researching and understanding the competition
- Bidding research
- Advanced keyword building techniques
- The mathematics of split testing
- The mathematics of predictive modeling
Two Day Advanced Course: $495 per attendee, minimum 2 attendees - contact us to make sure this is right for you or to schedule